Streetwear Spotlight: N-U-B Clothing

Can’t live without hip-hop?  Then you’re in for a new taste in hip-hop inspired streetwear.  Check out N-U-B Clothing, which brings out the capital F in ‘Fresh’.  Made for ladies and gents who are living the real life, N-U-B seeks to represent you the way you are.  Lynell Ellis, the Founder and CEO of N-U-B Clothing Co. chatted it up with SoJones and tells you what N-U-B is all about.

Introduce yourself and describe how your brand was started?

Family, what’s good? My name is Lynell Ellis, Founder/CEO of N-U-B Clothing Co. N-U-B started off first, as an idea. I am real big fan of the Hip Hop Culture (my roots) I was always attracted to the art/designing side of Hip Hop,beside the music. Studying the other clothing pioneers,through out history. I felt the need for change, in the clothing industry and in 2005 N-U-B was born… “if they can do it, then I can do it to”

Describe this season’s theme for your line. Include any sources of inspiration (examples: 80’s punk, muses like Amber Rose, 70’s disco bands, Kanye, etc)

This year’s theme is called “New U Beginning” our motto. My inspiration for this theme has always been about U, the consumer. N-U-B represents the masses, that’s making an honest living and just trying to pay the bills. N-U-B represents the single parents (Mother,Fathers) who are putting food on their table for their little ones to make ends meets. New U Beginning is for our family and friends of Haiti.


Any product placements on celebs to keep an eye out for (examples: publicity photos, magazines, movies, music videos etc)

N-U-B Clothing has been feature in several publications, including U Soul magazine,with a full page interview. Busta Rhymes, to local celebrity who is making a difference. shouts -outs goes to rapper Foley in Memphis who will be rocking N-U-B Clothing. while,hosting a show on Fox 13 in Memphis call the ” Street Scene” which airs on Friday nights.

What has been a surprise fashion hit over the last year? (a particular piece, a look or even another brand)

There has been many surprise fashions in the past year, but the one that sticks out to me is the straight leg-tight pants, even though that style is not me. It was for all of Hip Hop back-in-day. Some of the younger dudes and ladies,seem to think that this style is somewhat new, but I am here to tell you: it’s a throwback style from the early 80’s when we use to rock suede Pumas with the fat orange shoe string laces. Remember that? LOL!

What current fashion trend would you like to see thrown overboard?

I hear in some states they are trying to pass laws to the way you wear your pants. Crazy. Trust me, family, we do not need a law or a fine to the way we wear our clothes. Although N-U-B could never tell you how to wear your own clothes, man-up! We can still be creative in fashion, and keep it real in the field of Hip Hop without stupid wannabe laws, like that one if it’s true.

What is/was one of your most prized fashion pieces, past or present?

I was attending the MAGIC Show last year in August. N-U-B Clothing was doing some major networking there and to my surprise I had the pleasure of meeting one of my idols, the God Father of the Clothing, Mr. Daymond John. To all of you who do not know, he’s the founder CEO of FUBU and now a shark on Shark Tank. To me that is one of my fashion prized, besides becoming a register trademark.

TuPac or Biggie?

Both. You cannot say TuPac with out saying Biggie, both were legends in the game of Hip Hop. I am very grateful to have seen, listen and watch them both, as they too, played an important part in hip hop fashion. From Pac wearing his famous bandana and tank tops, to Biggie Coogi down to the socks, remember fashion in Hip Hop was still young then. Now: New U Beginning,yeah!
Get N-U-B Clothing from their website at nubclothingco.com for a price range around $20.00.  Check the cool designs and wear ‘em proud!  Here are some SoJones-approved N-U-B gear for your references.